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Key Art Branding Direction

A collection of key arts for various games I worked on during my time at Vertigo Games. Whilst I may of carried out some finishing touches to the artworks (and cleaned up the layers for easier DTP use), most of the work was carried out by far more talented agencies and illustrators than myself! My part of the projects was initial concepting and art direction during the creation process.

All Key art's are created with fore/mid/background layers and are designed to work in the multiple of ratios they would be shown on social media and game storefronts.

I was the Creative Lead for all of these projects and was responsible for the concepting and the production of the artworks, either internally or through agencies. I was also responsible for the project management, to ensure the artworks were completed in time to be ready for the various marketing initiatives they were to be used for.

This Metro: Awakening was created by the amazing ICHI, who also branded Metro Exodus. The piece was finished off my one of my collogues and myself.

This Metro: Awakening was created by the amazing ICHI, who also branded Metro Exodus. The piece was finished off my one of my collogues and myself.

The Deluxe version of the Metro: Awakening was intended to show the Original piece, from an alternate angle. ICHI assisted with the photo shot and one of the Vertigo Artists worked on the texture adjustments, color tweaks.

The Deluxe version of the Metro: Awakening was intended to show the Original piece, from an alternate angle. ICHI assisted with the photo shot and one of the Vertigo Artists worked on the texture adjustments, color tweaks.

With The 7th Guest artwork, we wanted to capture the essence of the original game from the 90's. A screenshot of the house in-game was used for doing a paint over. The logo was designed to take the original logo and give it a more finessed look.

With The 7th Guest artwork, we wanted to capture the essence of the original game from the 90's. A screenshot of the house in-game was used for doing a paint over. The logo was designed to take the original logo and give it a more finessed look.

The goal of this artwork was to have a character that wasn't clearly male or female. The idea was that future DLC's would change the guitar type to match the music genre of the DLC and that the stadium color would be changed, to help differentiate them.

The goal of this artwork was to have a character that wasn't clearly male or female. The idea was that future DLC's would change the guitar type to match the music genre of the DLC and that the stadium color would be changed, to help differentiate them.

With this artwork I wanted to give an Arizona vibe. The dog was an important new addition. However, we never see the characters face, so we had to see him from behind. We also created a version with no weapons or zombies for use in age safe versions.

With this artwork I wanted to give an Arizona vibe. The dog was an important new addition. However, we never see the characters face, so we had to see him from behind. We also created a version with no weapons or zombies for use in age safe versions.

For the remake of Arizona Sunshine, I wanted to take the original art work and increase the quality, so it's apparent it's the same game, just brought up-to-date.

For the remake of Arizona Sunshine, I wanted to take the original art work and increase the quality, so it's apparent it's the same game, just brought up-to-date.

For the reclamation update, we wanted to showcase the new level whislt also pushing the fact that it's a 4 player zombie shooter, hence the 4 characters casually walking into battle, unphased by the enemies approaching them.

For the reclamation update, we wanted to showcase the new level whislt also pushing the fact that it's a 4 player zombie shooter, hence the 4 characters casually walking into battle, unphased by the enemies approaching them.

Hellsweeper is game that features many enemies and a unique movement system, so it was important to have the charactor jumping, so buyers understood this was a game that would push your senses! The game features magic and melee weapons.

Hellsweeper is game that features many enemies and a unique movement system, so it was important to have the charactor jumping, so buyers understood this was a game that would push your senses! The game features magic and melee weapons.

For the deluxe edition of Hellsweeper we used one of the unused concepts for the main key art. The idea was to have a character standing on a pile of defeated demons looking into hell.

For the deluxe edition of Hellsweeper we used one of the unused concepts for the main key art. The idea was to have a character standing on a pile of defeated demons looking into hell.

The Wizards is a 3 player co-op game that features 3 main magic types, we wanted to create an artwork with a similar style to previous versions of the game, whilst showing the games multi-player nature.

The Wizards is a 3 player co-op game that features 3 main magic types, we wanted to create an artwork with a similar style to previous versions of the game, whilst showing the games multi-player nature.

Another Fisherman's Tale is the sequel to A Fisherman's Tale. I wanted to have a nod to the original (lighthouse in the background), whilst showcasing the games starting environment and unique gameplay feature of detachable limbs.

Another Fisherman's Tale is the sequel to A Fisherman's Tale. I wanted to have a nod to the original (lighthouse in the background), whilst showcasing the games starting environment and unique gameplay feature of detachable limbs.

Toss! is an intense acrobatic platformer. I wanted to showcase the main character and used screenshots of the enemies/obstacles in-game to give an old 90's platformer vibe to the artwork.

Toss! is an intense acrobatic platformer. I wanted to showcase the main character and used screenshots of the enemies/obstacles in-game to give an old 90's platformer vibe to the artwork.

Pathcraft is a playful puzzle game. The the Keyart we wanted to highlight the block nature of the game and try to show it's a VR game (hence the goggles).

Pathcraft is a playful puzzle game. The the Keyart we wanted to highlight the block nature of the game and try to show it's a VR game (hence the goggles).

This artwork was updated for the games Quest launch, the main changes were adding the character holding the mask, and adding some of the game environments to the background. We wanted to stay quite close to the original.

This artwork was updated for the games Quest launch, the main changes were adding the character holding the mask, and adding some of the game environments to the background. We wanted to stay quite close to the original.

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